HBK: [ hoorenbeek ]

Quality clothing and accesories

Total shares: 4,000,000

Prospectus

Company Tagline

Quality clothing and accesories

CEO's Real Life Name

Alex Ansorena / Federico Kreyness

CEO's Real Life Location

Madrid, Spain / Buenos Aires, Argentina

Board of Directors

Ansor Hoorenbeek
Pilgrim Nordwind

Cash on hand

400000

Land owned

26784

Tangible Assets

215000.00

Monthly Income

290000

Monthly Expenses

81000

Chairman's Letter

Getting into SL has been quite an experience for us. We have lived –enjoyed and suffered- all kind of emotions and went through good and bad moments.
Every one of them has paid off, since we have met people, made friends, had fun and learned; above everything, we have learnt.
Most important is that SL changed our way to do business. It has directly interfered in our RL, changing the profile and path of our company, showing us new possibilities and making us grow in both lives.
This has been achieved through many sacrifices and sleepless nights, applying resources from our RL business to a virtual company without even knowing what could happen.
Four months later, we see that it was worth it.
This is what we want to share with you. The good moments, the achieved, and above all, what we will achieve.

Ansor Hoorenbeek / Pilgrim Nordwind

Business Overview

[ hoorenbeek ] is a design and retail company, focused in SL premium clothes and accessories development for men. We also create unisex products such as bags, caps, gadgets, eyes, etc.
Our clothing line is trendy, oriented towards classy but casual people.

[ hoorenbeek ] has also developed a clothing and accessories collection for the SL Business men. Our suits are the most complete of SL; allowing multiple combinations, including a “business kit”; containing a laptop and a scripted cell phone.
The high quality of this suit package makes it our shop's best selling product with a cost of L$800.

[ hoorenbeek ] specializes in custom made products for companies who want to promote their SL business with items as employees´ uniforms, business gifts, merchandising, etc.
Our custom made products allow us to acquire many non corporate customers who want a unique piece of clothing or accessories.

Some of the companies we have worked with are Lucent, Alcatel, Session One, America´s Cup Anywhere, JT Financials, SL Reports, SLCapex, Syntheon, Zero Mall, Sexy Clubbers, SL Business Link, St. Lucia, ArcSpace and more.

An important fact to acknowledge is that everything [ hoorenbeek ] owns (land, buildings, objects, software, etc.) has been acquired through its profits; the owners never had to invest their own RL money for the company to grow.

Current billing has been reached in only 4 months due to the quality of our products, customer to customer recommendations, reasonable prices and excellent customer care. Up to this point no money has been invested in publicity, press or classified ads.
In spite of that, we have a database of more than 2,000 avatars that bought our products and can be reached in order to present them with special offers, promotions, etc.

The [ hoorenbeek ] customer is an avatar who chooses quality and designed products sold in a clean space and does not want to overpay. Usually they buy more than one product at a time and come back often looking for new additions.

For more details, please visit our shop at:
http://slurl.com/secondlife/JT%20World%20VI/129/30/22/

Business Strategy

To increase [ hoorenbeek ]'s growth we will first work on the development and upgrade of our products, not only expanding our collections, following fashion and market trends, but improving those already existing, as new technologies become available in SL.

In a first stage, a designer specialized in SL product creation will join our staff to accelerate the development of a second generation of products.

Meanwhile, our catalog will be uploaded to www.onrez.com and www.slexchange.com. Our research indicates that many customers search and buy products through these websites.
We reckon this course of action will increase our sales in a 10%.

Along with this, we will create special collections for reselling through systems as Apez or Hippo.
These collections will have time limited availability, and will include landmarks and announcements of our other products, in order to maintain our brand and Main Store exclusivity.
We will also search for strategic locations to sell our products.

These two actions have already been tested, with a T-shirt collection in Apez and a selection of products at Vista Animations.
Analyses of these tests conclude they will allow to increase our billing in a 15%.

Another important point to our business strategy is brand marketing and advertising.
We will place classified ads, generate press and post banners in websites as www.apez.biz, www.slreports.com, specialized magazines and blogs like Second Style or www.slmen.com.
Considering our achievements without any advertising, marketing among users or press, we estimate these actions to increase our billing in a 35%.

Based in all of the above, we believe the described actions should altogether be able to increase our billing in a 60% during the next 4 to 6 months.
This does not take into account the current everyday growth of our business as it is happening now.

We’ll make use of camping devices to keep the traffic in a good level until needed to keep our search listings high.

Also, we’ll be using the Subscribe-O-Matic Group and Newsletter software to keep our customers updated and send them special offers and promotions.

At last, but not least, we will also promote custom made clothes for SL and RL companies. These custom developments have a higher price and will also allow us to considerably increase our billing.

In a period shorter than 6 months we will start working in the creation of [ hoorenbeek ] Women and [ hoorenbeek ] Alternative. Two branches of the same brand which we expect to achieve a similar sales volume to [ hoorenbeek] Men, thus trebling your current investment.

Finally, we would like to say that a good business strategy is not complete without the shareholders participation. For this we plan to hold bimonthly business meetings, where we will listen to their ideas in order to direct our business future together.

We'll be also holding some IPO meetings to answer your questions shortly. Anyway, feel free to IM Ansor Hoorenbeek or Pilgrim Nordwind for further information.

Business Strengths

[ hoorenbeek ] is a safe investing opportunity.
Unlike many other companies on IPO, [ hoorenbeek ] is not a startup nor a company in need for funds to continue running. Instead, it is an already successful business and a great opportunity to invest, an opportunity to grow with us.

Clothing, accessories, skins and hair are some of the most sold items in SL.
In spite of a vast offer, a small percentage of sellers have good customer care, high quality products and affordable prices.
We do have those attributes.

[ hoorenbeek ] business strength is based on
- Already proved success and stability
- Excellent quality and design
- Trendy and stylish products
- Constant upgrade and renovation
- Capacity to analyze and take advantage of market tendencies
- Brand recognition from new and old users
- Personalized attention
- Intelligent use of gathered info
- Last generation software and hardware
- Personnel oriented solely to SL products development. If needed, our RL internet development company will use its designers to increase production depending on market demands.

Use of Capital

During the first 3 months after IPO closure:

SL classified Ads: L$ 600,000
Designer's wages: L$ 100,000
Banners and advertising (SLMarketing, SLExchange, Second Style, etc): L$ 90,000
Tier: L$ 108.000
Textures: L$ 30,000
Camping: L$ 54,000
Subscribe-O-Matic (Group and Newsletter System): L$ 18,000

Total: L$ 1,000,000

Risk Factors

Before going public, we analyzed possible risks involving our business and concluded that as long as we keep ourselves on top in design, tendencies, fashion, quality, technology and affordable prices, a high position will be maintained.

Several points came up during the risk analysis process:

1. - Search engine malfunction or change in search factors which could damage our positioning.
To prevent this, we will advertise in several places, do press releases, banners and make use of our database in order to create special offers to attract customers to our shop.

2. - Copyright infringement, and/or selling of our products at a cheaper prize by others. To fight this, we work with a law firm specialized in international lawsuits, copyright and DMCA.
We had some experience in the area, since in our very beginnings we employed a designer who happened to be dishonest and stole textures instead of creating them himself.
The employee was fired and the products were replaced by original ones in less than a week

This was caused by lack of control and experience.
The episode taught us to have more control over the designer’s work and to analyze each product before it becomes available for sale in order for this to never happen again.

The only two risks we cannot control are:

1. - Malfunction or crashing of SL
2. - Stock market crash

If our shareholders believe there are other risks we did not take into account, we ask them to contact us so we can explore them together and foresee a solution.

Management

CEOs:
Ansor Hoorenbeek
Pilgrim Nordwind