Dec 29th 2011, 10:48 System Announcement
by Skip Oceanlane

IPO Application Submitted - Virtual Retailers (VRS)

Dear Capital Exchange Members:

I present to you the IPO Application for Virtual Retailers (VRS), with Stryker Yoshikawa as CEO. I'm sure many of you remember Stryker Yoshikawa from the past. For those that don't, I invite you to talk to him and get to know him better. Virtual Retailers is a multi-grid investment and goods trading company, which is good because it means that revenue (and potential dividends) coming into the exchange will be from outside of SL. The IPO proposed is L$375,000 at 1L per share, with 750,000 total shares in the company. A BOD will be appointed after the company completes their IPO, if accepted by the CERC.

Any questions, please contact Stryker Yoshikawa in-world. I have provided the application in the newly created VRS Forum for you to review. Feel free to comment on whether or not this application looks good. Please note that this application has not been approved yet, and is currently being reviewed by the Capital Exchange Regulatory Commission (CERC). Thank you all for your involvement at Capital Exchange.

Skip Oceanlane
CEO and Majority Shareholder
Capital Exchange
www.slcapex.com

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VRS Virtual Retailers

Retail and Trade in Online Virtual Networks

Status: Primary - Being considered by primary review staff

Stock Symbol
VRS

Company Name
Virtual Retailers

Company Tagline
Retail and Trade in Online Virtual Networks

CEO's Real Life Name
E. Doornbos

CEO's Real Life Location
Netherlands

CEO's Email
virtualretailer@xs4all.nl

Company Avatar
Stryker Yoshikawa

Company Website
https://marketplace.secondlife.com/stores/11848

SLURL
http://slurl.com/secondlife/Crystal%20Springs/191/183/27

In-World Region
Crystal Springs (Office s

Directors, Company Officers
CEO Stryker Yoshikawa
Other BOD TBA

Total Shares To Create
750000

Shares To IPO
375000

IPO Price
1.00

IPO Days
30

Cash On Hand
65000

Land Owned
512

Tangible Assets
375000.00

Starting Capitalization
750000.00

Monthly Revenue
15000

Monthly Expenses
2500

Name for Chairman's Letter
Virtual Retailer Stryker Yoshikawa

Chairman's Letter
Dear Potential Investors:

VRS seeks capital to invest in materials for creation of virtual items and trading in virtual products that are created or found by others. Virtual goods are traded every day in many virtual environments, and prices fluctuate short term and long term. In many virtual worlds an official trade system or auction where companies and players can trade their items safely exists. Materials can be found in the field and have a specific value that can be received by selling back to the company that hosts the virtual world. This value is often guaranteed by the company as a minimum price. However most of times it is much better to try and sell the same materials to other companies or players that need these products or commodities for creating their own items. You will get a better price based on marketprices, what is on demand and what's being offered, just like trading commodities in the real world. Some items may be very rare to find and the price of such items can gain quite a value over time.

As virtual land is a commodity as well VRS may look out for opportunities in this field. However as a former landlord I have already felt the tough times in Second Life that estate owners can have over a longer period. Summers are more quiet and when your land stays empty you are forced to sell the empty sims not to lose too much on empty lands. When I ran an estate company I could make 800 to 1,400 USD per month on land rentals and sales. In summer time profits went as low as just 200 USD while I was online for upto 60 hours per week. Now VRS will only look to support other estate companies that are seeking support for their estate, either support to land users or assisting in finding new people that like to buy or rent a parcel or sim. Also there can be brokerage in sims, VRS will assist people in buying or selling a new sim on the market. A fixed price will be charged for finding the best available prices.

After having had a succesful estate company in Second Life I am now looking to build a new virtual company. The success of my land rentals and sales was based on honesty and integrity trade in land, paying extra attention to players that need support and want a more personal and friendly contact with their landlord. This approach has resulted in that players wanted to stay around for longer term or kept coming back when they needed a new land. When I started dealing with land I once deposited 350 USD to get started. After three years in November 2010 I have sold the company including its residents for 5,200 USD. Of course many of this value has come from investing efforts for research, marketing and finding customers, if you work 30 to 60 hours per week on a project for 2 to 3 years this should add such value. In three years I have never had a month with a loss and I believe to have decent visionary approach as to where to invest. I am now looking to do similar in other aspects but with a starting capital that can be ground for a larger trading company. As a retailer in virtual goods we have interest to invest in products that are available on the marketplace or that are being offered by creators inworld, builders, scripters already have much experience and a large (passive) stock in inventory that is not available yet for purchase, we may explore inventories of creators or hire them and make an offer for resale of those items.

Please consider to invest in Virtual Retailers (VRS) for longer term. I would like to lead the way to a succesfull brand and share in the profits that can be made in online worlds. Once capital is starting to make profits there is a plan to payout regular dividends to shareholders.

I look forward for a great successfull company that is growing steadily with many activities in the field of Online Virtual Tradings.

Best regards,

Stryker Yoshikawa
CEO
Virtual Retailers

Business Overview
Virtual Retailers (VRS) invests in products and items online available for resale or service. Besides it can offer service and support to residents that make a business inworld.

Aside of Second Life VRS has many interest in the world of Entropia. In Entropia players and companies can also invest in virtual lands, virtual items, commodities and in skills to enhance their characters. There exists a similar auction where traders can meet each other but they can also trade directly apart from the auction. Prices for land have been extremely expensive, until not long ago a simulator was only available for people that could invest more than 25,000 USD. These sims host animals/beasts that can be killed by players to gain loot, and by mining players can find commodities such as gold and silver, metals or types of oils and treasures. A percentage of the gained loot value is charged to the landowner in the form of tax that can make a profit on their sims and earn back the price of the land. Now Entropia makes it possible to buy small parcels for much less money and players may manage these parcels in the same way as larger lands. We will keep an eye out for such opportunities to grow a land base that can make steady income for our company. The main focus short term will be trading virtual ingredients and commodities that fluctuate in price on daily base.


Business Strengths
With 4 years of active experience in Second Life business and Entropia game play I have insides as where to invest and how to make a profit on virtual goods. My friend list of over 600 avatars, most that have owned land and have run many types of business on sims will help to grow an active company. As former landlord I have contact with creators, managers of clubs and shops, simowners and other friends that have an active role in the SL community.

Use Of Capital
Second Life Marketplace inventory 75 products = L$120.000 plus cash at hand L$21.000
Paypal 95 US = L$24.000

Avatar on Entropia with 115.000 skillpoints valued at 750 US plus cash at hand 75 US total 825 US = L$210.000

Total L$375.000

IPO: L$375.000 will be used for purchase of products and commodities, trading on virtual stockmarkets, auctions and player vs. player transactions.

Please see my Chairman's Letter above for more specific information on how I intend to use capital raised at Capital Exchange.

Dividend Policy
Payout of dividends happen when profit is being made, the goal is to do this once a month or bi-weekly when possible.

Risk Factors
-Price fluctuations on markets
-Real life circumstances, although Marketplace will make profit once setup even when being offline.

Management
Stryker Yoshikawa

Other residents may be recruited for assistance in finding the best products, to offer services, finding clients, and for general promotions and advertisement. Board of Directors will be appointed after the end of the IPO as per Capital Exchange rules.