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Forums > General Investment Discussion > Topic: Feedback on the latest SL Capex accouncement

Dec 13th 2007, 15:04
Servme Nakamura
Feedback on the latest SL Capex accouncement
For the record, this is a link to the announcement : http://www.slcapex.com/home/story/system/1121

I've read the announcement and my first thought was : "oh my... is it really necessary to pound your chest like this"?

Maybe it is. People like to be the best, the biggest, the nicest, the most intelligent, verbal or naughtiest. Humans like to compare, compete and win at competitions that ain't competitions.

SL Capex has grown, and based on the figures in the announcement - claims I must admit, I did not verify - they have surpassed WSE on some levels. Things are going well, but the same can be said for WSE.

What I'm trying to say is that - and this is just my opinion - you can show your prowess without comparing. For me, SL Capex, WSE, VSTEX, Ancapex and ISE are not competitors but stock markets each with their own advantages and disadvantages.

I've always been weary of people or businesses that feel the need to shout out their excellence - I rather look at actions, not words. Luckily, and definitely one of the many reasons I'm an active trader here, SL Capex has a good track record in the "action" field as well.

I think my point comes to this : well done SL Capex team, but the tone of the announcement was a little over it ;-)
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Dec 13th 2007, 15:22
Xavier Mohr
Re: Feedback on the latest SL Capex accouncement
Edited by author Dec 13th 2007, 15:34
LOL Servme – Point is well taken.

It's just your run-of-the-mill advertorial release. If I had to count how many of these I have written for Second Life (ha... and RL for that matter) and then forgot about a week later, I would totally lose track.

That being said, it is highly important for all companies to exploit every possible angle to keep their names in the public sphere. While it would appear there are some legitimate bragging rights here, most importantly from our end we are just doing the daily spinning of our corporate wheels that make that growth possible.

Xavier Mohr, Communications
Wise Metaverse
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Dec 13th 2007, 15:36
Servme Nakamura
Re: Feedback on the latest SL Capex accouncement
I know what you mean Xavier, but let's take a look at this press release, which states the same, just in other words (obviously I don't have correct numbers) :

"According to the 30-day statistics, the SL Capital Exchange saw Linden Dollar movement totaling L$13,322,315.71, which was an xx % increase over the previous month.

Average share prices at SL Capital Exchange has risen xx % with some stocks outperforming everyones expectations and quadrupling over the past 30 days.

Web Traffic at the SL Capital Exchange has reached an all time high with our Alexa position reaching xx (up from xxxx in November) and google analytics showing an increase in return visitors as well as unique hits."

I wanted to show that you don't have to focus on others to state or show how well you're doing :)
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Dec 13th 2007, 15:44
Lindsay Druart
Re: Feedback on the latest SL Capex accouncement
I remember when Luke did this to others and a lot of people got their panties in a bunch.....way to go CapEx for being innovative with the pedestal standing!
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Dec 13th 2007, 15:47
Xavier Mohr
Re: Feedback on the latest SL Capex accouncement
Edited by author Dec 13th 2007, 15:50
Good point.

Your version is fantastic, but it missed the competitive comparison point intended. We could be the worst stock exchange in Second Life with the lowest volume, and still show amazing growth from one month to another.

While we both know there is a little rivalry at the core, the WSE statistics give a point of reference which show CapEx's growth in the overall Second Life economy.

And... since the spreadsheet itself was directly comparative, there's not a heck of a whole lot that could have been done to tone it down. And even if it were toned down, a few people would still be unhappy... there are CEOs on this exchange that also have companies on the WSE, investors with significant positions in WSE companies, etc.

We'll try to not be so "on the nose," in the future, though.

Xavier
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Dec 13th 2007, 16:10
Strongman Shelford
Re: Feedback on the latest SL Capex accouncement
Xavier:
Forget about them.

You are doing a great job communicating that!

Anonimous Slcapex shareholder :D
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Dec 13th 2007, 16:37
Lindsay Druart
Re: Feedback on the latest SL Capex accouncement
Xavier, I do so understand your point, but it does appear to be a repeat of what Luke Connell has been doing forever by putting other exchanges down to build himself up. As well as what Intlibber has been doing recently. I just would have expected a little more from CapEx in that sense. But to each his own.
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Dec 13th 2007, 17:08
Xavier Mohr
Re: Feedback on the latest SL Capex accouncement
Edited by author Dec 13th 2007, 17:09
It's just a matter of opinion.

I don't think with competitive PR, "to each is own" is a very good strategy. Any business not taking advantage of strategic and helpful information, in my view, should be looked at guardedly by its customers. A failure to pursue advantages available to you, particularly when backed by factual data, might indicate a lack of ambition.

Now, what Luke and IntLibber have done in the past might not be questionable at all if they had a good track record and solid facts behind them. If either wants to cite factual data in their claims, or tout their proven histories of this or that in supporting some new claim, I'm all for that! It's just healthy competition – nothing more, nothing less.

Too often with the WSE, what we see is complete ignorance of damning current events and alarming concerns with their own exchange while they're boasting positive claims of this or that, making their claims seem incredible or untrustworthy. With IntLibber ESPECIALLY, the situation is similar. I can't recall either one of them ever backing what they do with clear facts or even debatable information.

There's nothing at all wrong with healthy competition, or back and forth citations that can be substantiated in some manner. The competition doesn't get ugly until people start manipulating unrelated information to support a point, or make statements which are clearly based in fantasy rather than reality.

I don't foresee that as something CapEx would ever get involved in... at least while I am writing these things. Let's hope we can build a better exchange based on facts and reality, not unsubstantiated hype or scare tactics.

Just my opinion. Concerns are noted, and considering the reaction, we may look for more subtle wording in the future of our announcements... but I would hope above everything that we never shy away from a good promotional or PR opportunity for the sake of not hurting a competitor's feelings.

Xavier Mohr, Communications
Wise Metaverse
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Dec 13th 2007, 17:23
Lindsay Druart
Re: Feedback on the latest SL Capex accouncement
Sure Xavier. Feel free to kick another company when they are down to boast about SL CapEx. It's not their feelings I am concern about. I guess my 10 years of sales has taught me to focus on the benefits of my product rather than basing them on the failures of others. But that is just something I learned from years of selling technology and education. I hold no water in the matter I guess because I am not a PR guru like yourself. Feel free to continue the very thing that this place once shunned. It's all business right?
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Dec 13th 2007, 17:28
Lindsay Druart
Re: Feedback on the latest SL Capex accouncement
My last statement on the matter...promise...

It reminds me of two kids in a neighborhood. One got a brand spanking new red bike while the other had to wait for his parents to have the money. The kid with the red bike laughed at the other kid saying that he had a nice bike and the other kid didn't. So the other kid was mad and said he would never do that to people because it was unfair. So, his parents got a huge bonus so the that kid got a red bike too but it was more better. So now the kid with the better bike pokes fun at the other kid because his bike isn't the best anymore.....

How juvenile for either kid to poke fun at each other....
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