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Forums > Zhenya Zoning Real Estate Co. Public Forum > Topic: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients

Oct 10th 2008, 07:25 Ashleigh Wade	ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients
	Dear fellow investors, potential shareholders and clients, Wow, what a fast and exciting month it’s been. Time flies. Before I go into the status of the estate, I want to thank you for your interest in Zhenya Zoning Real Estate Company. People like you are what makes ZEN a vibrant and successful community. The management board of ZEN is proud to have such active and interested people. Without you, we would be just another empty estate. Now onto our operational status. Currently the sims are robust with community. So robust, in fact, it’s sometimes hard for me to get any work done with all the people flying about and asking questions. It’s a good problem to have though, for both ZEN and our clients. I wouldn’t have it any other way. I love our traffic and appreciate that they choose ZEN as a destination for their time in-world. And why wouldn’t they? Between our bustling Fifth Avenue shopping district in Tamaqua, our gallery shops in Panther Valley, our resident community in Tuscarora and our vast space and woodlands in Blue Mountain we have the right mix to fit pretty much everyone’s needs. ZEN is an experience unto itself and that dream was masterfully achieved by Zaldar. I would like to share with you a few things we have done over the last month and bring you up to date on our transition. Over the last month we have been actively reviewing operations. In that period of time we have: -Installed a management board to actively maintain the estate -Conducted and completed an initial survey of all four sims -Created a holding alt to provide for clean and transparent transactions -Installed ZEN rental pavilions in each sim with rental boxes for each tenant -Identified potential ways to reduce excess indirect expenses -Began reviewing promotional activities and other ways to optimize the organization -Established basis for new projects, such as a new ZEN HQ and community center As you can see, we’ve been busy. But the work doesn’t stop there. For this next month we are working on: -Completion of the new ZEN HQ and community center (currently 10% complete) -Begin work on a new boardwalk project (currently in pre-planning phase) -Identify deadbeat tenants and remove them from the property (currently underway) -Revive ZEN Live! and begin scheduling events and concerts (currently underway) -Complete an exciting Halloween promotional (currently underway) -Continue streamlining and optimizing operations (always underway) We have some hefty goals for the month, but we also have a great team to get it done. I am excited to be a part of this team. As always, there is also a bit of warning that goes with the great news. Currently we have a lot of parcels for sale in Blue Mountain, and each day that goes by causes a further revenue shortfall. I am encouraged by the pace at which we sell parcels, however space sitting open for as long as it has is sure to have some impact on our bottom line. We also have some inefficiency that must be wrought out of the organization. Forecasting for the month of October I am not expecting grand results, perhaps even a loss. I think it only fair to let you, the shareholder, know this upfront. It should also be noted that financials were posted on October 4th by our CFO, Arnaud Villota (see that section in the forums). We decided to hold off on a dividend this month to ensure continuing operations. If any of you depend on a dividend and are facing a shortfall, please let me know and I will work to find a solution for you. Overall I am highly encouraged and optimistic about the state of affairs with ZEN. I expect that it will take another month or two to really put everything through the wringer and shake everything out to make ZEN the best it can be. I would ask each of you to check out Tamaqua, Tuscarora, Panther Valley and Blue Mountain at your next opportunity to see how ZEN is truly bringing a Second Life Community to life. Kind Regards, Ashleigh W. Wade (Ash) Chief Executive Officer, Zhenya Zoning Real Estate Company
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Nov 3rd 2008, 07:28 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients
	Dear fellow investors, potential shareholders and clients, Another month! It's amazing how time flies. So, what's happening at ZEN? In short phrase, A LOT! First, I totally missed the boat last month regarding the financials. Because we were able to get all the boxes in our holding alt's name so quickly coupled with an exceptional effort on behalf of our staff and board we were able to produce a profit of L$38,216 for the month (Arnaud has posted the financials in the appropriate part of the forums). I am so happy to see this, and the future of ZEN looks just as positive. To that end, a dividend of L$.01/share is being declared for this month and should be paid in the next few days. So now our operational status. We are currently running at about 85-90%capacity. Its really inspiring considering the environment. We also are pleased that we have not been affected at all by the recent change in LL policy regarding open sims. We have four class 5 full sims. So all-in-all we look healthy going in to November. As far as our goals, let me bring you up to status: -Completion of the new ZEN HQ and community center (currently 75% complete) Work continues on the community center. This month we will be furnishing the build and finalizing everything. -Begin work on a new boardwalk project This project has been put on the back burner for now, although discussion and pre-planning will most likely resume toward the end of the month. -Identify deadbeat tenants and remove them from the property This has been completed :) -Revive ZEN Live! and begin scheduling events and concerts This is ongoing. We are working to secure a media manager at this time and have a solid candidate we are working with. In addition, some other changes to ZEN Live are being discussed as part of our town hall meeting feedback. -Complete an exciting Halloween promotional OMG if you missed this you really missed something. In addition we’ve identified and defined the following additional goals for the month: -Complete ZEN Company organizational analysis and provide all employees with titles, clear job responsibilities, and compensation plans. -Create duties and responsibilities guidelines for board members. -Begin creating individual goals for the business units once organizational analysis is complete. -Build out ZEN shops in the new community center. -Conduct regular town hall meetings to gather the community feedback. SO, it's been a great month for ZEN. We still have growing pains and the regular day to day issues, but overall I'm so proud to see that our team has gelled operations so quickly. I look forward to the point when my focus can move from laying the infrastructure to using that infrastructure to move ZEN forward into the future. Kind Regards, Ashleigh W. Wade (Ash) Chief Executive Officer, Zhenya Zoning Real Estate Company
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Dec 7th 2008, 11:52 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients Edited by author Dec 7th 2008, 12:20
	To the shareholders, tenants, clients of ZEN, Another month passes. November was indeed a challenging month. While we succeeded in filling some of our goals, we failed in delivering a key item, profit. This month we posted a loss, which is quite unsatisfactory. In looking at the loss, I believe we see the result of tenant shift/churn in our sims and, in general, our restructuring issues. We also saw our sims go from 90&% full to 80% full. Churn is to be expected in a management change; however, I guess I thought I'd see more of this last month. That said, it’s important for you to understand that even with the loss our sim payments are current, and we face no operational issues. We still have a very solid base of tenants who are fantastic. However, the recent occurrences and general instability of the land market leads our management team to believe that a land only model is not in our best business interest. Our land business, while a stable source of revenue, should not be our only source. Therefore we are utilizing our team talent to identify other streams of income which will provide a hedge against our land business. From this process we have produced ideas such as AZ Homes. AZ Homes was the original ZEN brand. It all started on a small little mainland plot Zaldar had. He would visit and hang out with folks, amongst which was Annabis. From that community came forth the ZEN you know it as today – the sims of Tamaqua, Tuscarora, Panther Valley and Blue Mountain. To commemorate our beginnings, AZ Homes will be a line of small, well-designed pre-fab homes. I look forward to telling you more about that idea as it develops. In addition, we are currently in discussions to assume management of Sushi Valley, our sister sim to the south. It is currently owned and operated by Pixelsage Guru. Negotiations are ongoing, but we could take control of it as soon as Dec 15th if all goes well. We are also in the process of reviving the ZEN Live! venue, which is being rebuilt in Tuscarora by our CBO Tamos Shan. We are finishing up construction at this time, and will re-start our live performances soon. In addition, we are re-vamping our old ZEN Live! into ZEN Lounge!, a new blues lounge concept. The rest of our goals from last month: -Completion of the new ZEN HQ and community center (currently 95% complete) We have completed our museum, land sales office, investor relations office, town hall, AR office, and community conference room. The rest is in progress. -Complete ZEN Company organizational analysis and provide all employees with titles, clear job responsibilities, and compensation plans. DONE! We are pleased to announce our staff as follows: -ZEN Corporate- Zaldar Rhode, Chairman Ashleigh Wade, Chief Executive Officer Annabis Moody, Chief Operating Officer Arnaud Villota, Chief Client Services Officer Tamos Shan, Chief Build Officer -ZEN Marketing & Development- Annabis Moody, Chief Operating Officer McChris Flanagan, ZEN Media Manager -ZEN Operations- Arnaud Villota, Chief Client Services Officer Tamos Shan, Chief Build Officer Sword Rotaru, Estate Manager Kahski Tuqiri, Estate Manager -AZ Homes - Zaldar Rhode, Chairman Ashleigh Wade, Chief Executive Officer Tamos Shan, Chief Build Officer Each have been given a title, job description, and some a land allowance. More information can be found in our Avatar Resources office. -Create duties and responsibilities guidelines for board members. To Do -Begin creating individual goals for the business units once organizational analysis is complete. In Progress…. -Build out ZEN shops in the new community center. Not progressing with this project. -Conduct regular town hall meetings to gather the community feedback. We had two town halls in November. Ongoing. So we’re working hard. And all-in-all, it feels good. Looking forward, I think we are going to continue to see a challenging landscape, and will need to examine our business constantly. Obliviously there are some items that need evaluation and tightening. December will be about lining out our processes, and getting the word out what a great community we have. We have some land in Panther Valley and Blue Mountain available, and we are as committed as ever to making sure you have a fantastic SL experience. Contact me or any of our staff to today and come find out how ZEN is bringing a Second Life Community to Life! Kind Regards, Ash Wade P.S. Be sure to check out the investor relations office we have at our HQ in Tuscarora.
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Dec 7th 2008, 11:54 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients Edited by author Dec 7th 2008, 11:55
	In addition to the update in the prior post - here's our vision and mission statement: We envision a virtual world community where your neighbor is your neighbor, and everyone has a home. A world where everyone can have fun, share in our common space, and enjoy a sense of camaraderie unparalleled in the metaverse. At Zhenya Zoning Real Estate Company, we work to ensure our clients, patrons and shareholders enjoy a meaningful metaverse experience by bringing the community to life, and providing opportunities & services unlike those provided anywhere else in the metaverse.
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Jan 6th 2009, 20:33 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients
	Hello Everyone, First, happy new year! I wish you all the best this new year. May it be healthy, happy and prosperous. -Financial Results Summary- December at ZEN was pretty good. I am pleased to report we closed our shortfall and ended the month with small profit of L$13,785. You will recall last month we saw an operating loss of L$47,563. Looking forward, a breakeven/small profit/small loss fluxuation will most likely be par for the course in 1Q 2009 as we finish diversification, restructuring and product development. However, the net result is strong ZEN with clear products, processes, and plans. -Dividend Practice and Guidance- In 2009, the board will discuss dividends quarterly, specifically the end of March, June, September, and December. We will issue dividends as we feel the treasury can handle a dividend payment. -Estate Operations Update- December resulted in a fair amount of churn in the estate, including a few givebacks, resulting in more land that is available and unoccupied. As a result, our core land business remains weaker than we would like, however we are steady at about 80% occupancy. One really cool spot that has developed is our new gated community - “The Enclave at Panther Valley”. We have 7 small parcels for sale in the enclave, and they are perfect for a townhouse or gallery. You can check out the enclave here: http://slurl.com/secondlife/Panther%20Valley/48/195/22 Another bright spot is ZEN Fifth Avenue. Over our little over 1 ½ years in existence Strider Messmer has led the community in Tamaqua to form an amazing downtown fashion shopping district where you can get dressed from head to toe in style, class and luxury. Fifth Avenue is a pillar of the ZEN community and was holiday featured in the Metaverse Messenger – December 23rd edition, page 13: http://www.metaversemessenger.com/pdf/2008/12/MM20081223.pdf In the balance of our sims the community is strong and business is great. We have great neighborhoods and great neighbors. I would like to invite you to participate in our community. We hold bi-weekly town halls led by our COO, Annabis Moody, and they are a great forum for community feedback and communication. The first town hall was held on January 2nd, and the balance of January town halls will be on the 17th@ 2PM SLT and on the 31st @ 2PM SLT. They will be held at the ZEN Town Hall in Tuscarora. Also of high interest, our own Chief ZEN Zaldar Rhode will be premiering his film works at our new ZEN Live venue in Tuscarora. We are extremely excited about this event and want you all to join us on Saturday, January 10, 2009 at @ 2PM SLT – ZEN Live! (Tuscarora) I am also pleased to announce that we have completed our 2009 Client Referral Program. This program rewards our current tenants with discounts for referring new tenants. We look forward to the rollout of this program over the next month. The program will be posted in full in the forums for shareholder review. -ZEN Merchandise Update- A key element to our diversification strategy is the development of merchandise to subsidize our revenue and even out the ebb and flow of the estate business. While progress on this has begun, I have to admit it has been somewhat slow. We have identified two main product lines, AZ Homes and ZEN Photography and Artwork. Both lines have seen some development and we have begun construction on The ZEN Store. We will continue to work on these lines with the goal of having the store and some merchandise completed and for sale at the end of the month. We realize this is a priority; however the land business remains first and foremost the continual focus. -Senior Executive Adjustment- Arnaud Villota has surrendered his estate management duties as of January 3, 2009. This was necessary in order to free his time to focus on his obligation to Phoenix Distribution. He will lose the title of Chief Client Services Officer, however he remain on board as our Chief Financial Officer and Member of our Management Board. We want to thank him for his ongoing dedication of time and effort to ZEN and we wish him and Phoenix Distribution the best going forward. The estate duties previously handled by Arnaud will be split between myself and Annabis Moody, COO. The estate managers will report into Annabis. An updated corporate deck and organizational structure will be completed ready for shareholder viewing by the end of the month and will be posted in the ZEN Investor Relations Office at ZEN HQ in Tuscarora. -Conclusion- In conclusion, I am pleased with what we have achieved since the end of September. Our team is strong and our community is strong. Our tenants are great and we are on the right path. I look forward to the new year and what it holds. Please feel free to contact me at any time with any questions you may have. Kind Regards, Ash Ashleigh Wade Chief Executive Officer Zhenya Zoning Real Estate Company
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Jan 6th 2009, 21:19 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients
	As promised the 2009 Client Referral Program has been posted at: http://www.slcapex.com/forums/topic/ZEN/2475
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Apr 9th 2009, 18:08 Ashleigh Wade	Re: ZEN Monthly Update for Shareholders, Potential Shareholder, and Clients
	We’ve been busy on the estate. So what’s been going on for the last few months? -We designed, built and opened a new retail establishment called ZENCity Shops. -We made a commercial. (@ http://www.wicksterproductions.com) -We redesigned and built new tier pavilions in each one of our sims. -We designed and constructed new multimedia parcel for sale signs. -We wrote and implemented a lag policy. -We wrote and implemented a succession policy. -We lost a few land holders. -We gained a LOT of new land holders. -We sold a lot of land. -We made a lot of friends. -We completed our HQ. -We got ZEN Live! going on a regular weekly schedule. -We strengthened our community. -We strengthened our revenue. -We are happy. There is still a lot of work to be done. It seems each time we identify one way optimize the business a whole new set of SLissues creeps up. I plan to go in depth as time allows and discuss some of the items I highlighted above. I want to thank the SL investing community for the support you give ZEN. To that end, we are issuing a L$.01/share dividend has been declared. To ensure that we don't deplete our treasury Zal, Annabis and I will be donating our share of the dividend back to the company. Enjoy! Ash
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